LOGOTYPE
Creation of a logo consisting of a font inscription and a sign.
BRANDING
Creation of a unique color brand identity and selection of font combinations for the brand.
IDENTITY
Creative of corporate identity elements and brand guidelines.
technical
ABOUT BRAND & DESIGN CONCEPT
The SOFIT boutique hotel opened in 2018 in the very heart of the capital, housed in a 19th-century building that has preserved the unique atmosphere of old Moscow. The hotel's designer interior evokes memories of beloved classic films.
The SOFIT logo is an elegant silhouette inspired by the architecture of the 19th-century building. The composition of the logo aims to reflect the elegance and historical heritage that define the hotel.
The SOFIT logo is an elegant silhouette inspired by the architecture of the 19th-century building. The composition of the logo aims to reflect the elegance and historical heritage that define the hotel.
BEFORE|AFTER
As part of the SOFIT logo redesign, we aimed to enhance its elegance and incorporate additional elements reflecting the hotel's cinematic atmosphere. The new "SOFIT" typeface features a more modern and refined font, while retaining a touch of classic elegance.
The branding elements are crafted in a minimalist and contemporary style, using the new color palette of the brand. We paid special attention to typography and shapes. As a result, the business card is designed in the shape of a vintage ticket, evoking associations with cinemas and theaters.
The branding elements are crafted in a minimalist and contemporary style, using the new color palette of the brand. We paid special attention to typography and shapes. As a result, the business card is designed in the shape of a vintage ticket, evoking associations with cinemas and theaters.
AUTHORS
Creative produce: Ruzanna Avetisian
Graphic design: Daria Trybus
November | 2023
Graphic design: Daria Trybus
November | 2023
