Before starting our work, we researched the origin of the word RELOVE. It turns out that in Japanese, there is a wonderful verb 惚れ直す (horenaosu, "to fall in love again")—when a familiar, beloved partner suddenly reveals a new, endlessly charming or cool side, and you’re overwhelmed by the feeling: "Wow, I love them so much." This verb fits perfectly into the brand's philosophy, as one of the key advantages of the brand is that the fabrics were specially ordered from Japan.