LOGOTYPE

Creation of a logo consisting of a font inscription and a sign.

BRANDING

Creation of a unique color brand identity and selection of font combinations for the brand.

IDENTITY

Creative of corporate identity elements and brand guidelines.

technical
ABOUT BRAND & DESIGN CONCEPT
RE:LOCATION is a migration agency founded by Natalia Romi in 2023, specializing in obtaining EU residency, permanent residency, and citizenship.

The RE:LOCATION logo features a perforated dot-style font, referencing the unique passport numbers stamped inside international passports. The symbol is a fingerprint, highlighting the uniqueness of each client and associating with the biometric process for residency. The fingerprint lines also represent the paths and opportunities the agency opens for clients.

The color palette is composed of calm, elegant tones to create a trustworthy and professional atmosphere. Warm shades emphasize the care the agency provides to its clients.
PROCESS
When creating the logo, we worked with all the key meanings from the brand name RE:LOCATION: official documentation, fingerprinting, and relocation. The dots in the logo represent stages or markers on a map, highlighting the relocation process itself.

In developing the brand's color palette, we aimed to convey a sense of novelty and smooth transition. That's why we chose gradients and fresh shades, symbolizing a new chapter in life.
AUTHORS
Creative produce: Ruzanna Avetisian
Graphic design: Daria Trybus

March | 2023
+48 507 352 853
Katowice
Poland
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