BRIEF FOR BRANDING
What is the name of your project? Please write the name exactly as it will be displayed in the logo:
(case-sensitive and space-sensitive)
Do you have a website? If yes, do you plan to change it?
What does your company do?
What does your brand name mean?
How long has your project been in existence?
How long has your project been around?
Do you need help in the design of Instagram or other platforms?
Have you developed a design for this project before? If yes, please attach the result as reference. This will help me avoid repetitions:
Estimated project start time:
Estimated budget:
Where will the client see the logo most often?
What format should the logo be?
Do you have any suggestions for the corporate identity and logo?
Should the logo be minimalistic or detailed?
Are there any color suggestions or restrictions?
How would you describe your average consumer?
Give examples of corporate styles that would suit your project. Explain why you think they are suitable?:
What emotions should a client have when contacting your brand?:
Which companies do you like based on the character of the brand?:
List all the elements of corporate identity that need to be designed
What are the main channels of interaction with the target audience do you use?
How many people make the final decision?
Your wishes for the brand book format:
Attach an example of a “good” brand book
What sections would you like to highlight in the book and what to focus on?
Corporate style
Fonts
Set of rules
Brand positioning
etc.
Name
Email
Phone
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